Peterson SEO relies on Ahrefs for keyword research, backlink analysis, and competitor audits, ensuring we target the right restoration SEO phrases—terms like “basement flood cleanup Orlando” or “fire damage repair Atlanta.” We use Google Analytics and Google Search Console to monitor site traffic, search impressions, and click‐through rates. For Google Business Profile tracking and updates—posts, photo uploads with GPS tags, and review monitoring—we use Local Brand Manager. We do not use Moz Local or Yext; instead, our hands‐on approach with Local Brand Manager ensures your GBP stays updated, competitive, and driving calls.

In addition, we utilize rank‐tracking tools that monitor your highest‐priority keywords daily, alerting us immediately if a term slips in rank so we can take corrective action. We also track overall backlink health through Ahrefs, ensuring new links are high quality and monitoring for any toxic links that could harm your site. All of these tools work together to give us a clear, real‐time picture of your online presence—allowing us to make quick adjustments and keep your crews busy while your website and GBP continue climbing.

Schema markup is like labeling every tool in your kit so Google knows exactly what you do. There are many schema types to consider, but Peterson SEO focuses on the most impactful:

LocalBusiness schema for your homepage—

listing your name, phone, address, and service areas down to each city or ZIP code.

Service schema on every service page—“Emergency Water Extraction,” “Fire Damage Cleanup,” “Mold Remediation”—so Google highlights those offerings.

FAQPage schema on pages with Q&A sections, letting Google display your answers directly in search results when homeowners ask common questions.

We handle all of this automatically using Snapps.ai, which integrates schema markup seamlessly. You don’t need to touch a line of code. Snapps.ai continually updates and ensures your structured data meets Google’s standards. That way, your site consistently feeds Google the right information, helping you appear in rich snippets and drive more calls.

Costs vary widely depending on the scale and features. A basic 10 page site with service pages, a handful of geo pages, and standard CTAs typically starts around $5,000. But if you serve multiple counties or states and need 20, 30, 40 or more geo pages, custom integrations like live chat, or advanced galleries, costs can go into the tens of thousands. The right price also depends on how much custom keyword rich copy you need—empty templates won’t book jobs.

Not all website designers are SEO experts. You can find cheap services offering a quick site, but it might load slowly, look generic, never rank or even get your sandboxed in Google. Conversely, a high price tag doesn’t guarantee calls if they’re not optimizing for best SEO practices and writing original, targeted content. At Peterson SEO, we factor in your markets, competition, and goals to give you a tailored proposal based on your specific goals. To get an accurate estimate, schedule a discovery call so we can learn your specific needs.

Our discovery call is where we learn about your business—specifically your service areas, crew size, equipment, most profitable services, and past marketing efforts. We ask targeted questions like, “Which services fill most of your calendar?” or “Have you relied on insurance referrals before?” This initial conversation sets the stage for our deep-dive research phase.

After we agree there’s mutual interest, we perform comprehensive research on your website, each service you offer in each service area, and the top competitors for those services. We examine competitors’ keyword targets, backlink profiles, and marketing tactics to determine exactly what it would take to outrank them. That research takes time, so we schedule a follow-up Scope of Work / Proposal video call a few days later. During that call, we present a fully customized marketing plan—with options, pricing, timelines, and projected ROI—while you watch us walk through every detail. If you decide to move forward in that meeting, we sign the agreement, collect payment, begin onboarding, arrange design sessions (if needed), and kick off execution of your customized strategy immediately.

SEO isn’t “instant coffee”; it’s more like a slow roast that gets better over time. Many factors influence timelines: service area size, number of competitors, aggressiveness of competitors’ marketing campaigns, keyword difficulty, and how consistently you publish content and gather reviews. Because of these variables, it can take six months or more to see consistent organic traction.

During that ramp-up, you may notice incremental improvements—like climbing a few spots in local rankings or seeing your GBP appear more often—but sustainable, high-volume organic leads require ongoing effort: creating targeted service pages, building quality backlinks, and collecting fresh reviews. While SEO builds, we recommend running targeted Google Ads on critical high-intent phrases—such as “basement flood cleanup Tampa”—so your crews never sit idle. With patience and persistence, your search visibility builds gradually, leading to a reliable stream of exclusive leads that keep your calendar full.

Peterson SEO’s dashboard serves as your command center. It tracks progress on your top keywords—like “emergency mold remediation Miami”—and monitors GBP activity, showing how many times people click your “Call Now” button. You can log in anytime to see changes in rankings, review counts, and ad performance metrics—impressions, clicks, and cost-per-click. You decide when to request new reviews, update content, or reallocate ad budget based on that data, rather than waiting for a monthly report.

We track only your highest-priority keywords so you stay focused on what moves the needle. The ads section shows overall spend, clicks, and conversions—enabling you to evaluate ROI quickly. This transparency helps you make informed decisions, keeping leads flowing while your crews stay busy out in the field.