Your Google Business Profile (GBP) can be the #1 source of organic leads for your restoration company—but only if it’s set up and optimized the right way. Too many independent contractors and restoration pros either forget about their profile entirely or assume it’s "set it and forget it." That’s a big mistake. In today’s competitive local search results, your GBP is often the first impression homeowners see when they search things like “water damage near me” or “emergency flood cleanup.” Google uses your profile’s photos, reviews, posts, and freshness signals to decide if you’re the best result to show—and customers do too.

This short visual story breaks down the top 3 GBP mistakes restoration companies make that are killing their calls and hurting their rank. Whether you're a mold remediation expert, water damage specialist, or full-service contractor, avoiding these common errors is key to showing up in the map pack, building trust instantly, and turning local searches into real calls. For full breakdowns, examples, and next steps, check out the full FAQ's or reach out for a free profile audit.