As the owner of a small business, you know how difficult it can be to juggle all aspects of your company. From marketing and sales to customer service and operations-all must be handled simultaneously for success. But if you're someone who's been trying to figure out what it takes to create an online presence for your company, this blog post is for you!
In this article we'll explore 5 key ingredients that will help bring success in creating an online presence, and as a result increase revenue. So, without further ado let's get started with our first ingredient.
If you want to have success online, it is essential that your website be well-optimized. But what does an optimized website mean exactly? It simply means that you've created a website (or at least parts of it) with internet users in mind.
What this looks like:
If internet users are unable to easily navigate around on your website, they will simply leave and move onto one of hundreds of other sites competing for their internet time.
SEO: Search Engine Optimization
SEO is the process of improving your website's ranking on major search engines such as Google, Yahoo or Bing. This refers to how well you position yourself in internet searches which are then displayed on a list where people can click through to view what's listed under each result.
What this looks like:
Google My Business (Google Maps)
Google has taken over many aspects of internet search which means if you aren't optimizing for it, internet users are likely to find your competitors before you. This is where Google My Business comes in which allows you to claim and optimize how internet users can search for, interact with, and share information about your business online. Nearly 40% of consumers searching for your product or service online choose where to buy from the Google map pack. If you are not listed in the Google maps or not easily seen, you are losing money.
A more recent addition to the marketing industry, social media is an excellent way of keeping internet users up to date with either current news or information about new products and services you offer.
Internet advertising is one of the most expensive marketing methods available, but it can also give internet users a great return on investment (ROI) based on how much internet traffic and leads you get for your budget.
The ingredients that make up the recipe for online success are not just one, but five. They include optimized website design, SEO both on-site and off, Google My Business (and other listings), social media and advertising. Each of these plays a critical role in driving traffic to your site as well as leads or sales. These 5 key ingredients can be implemented throughout the marketing process, so you have more control over where they show up and when. If any of this is confusing to you or if it's been a while since you've updated your strategy we're here to help! We offer consultations with our experts who will guide you through every step of developing an effective digital marketing campaign that includes all these elements.
Peterson SEO focuses specifically on the owners of businesses and organizations that need help with their marketing. We will not only develop a plan and strategy for your business, but we'll manage it as well. When you're trying to accomplish everything on your own, time constraints and knowledge gaps will hurt your progress. We fill in these gaps by utilizing our expertise, so you don't have to worry about them. We have helped clients with website design and SEO, as well as social media management. We also offer a variety of affordable services designed to boost your online presence.
If you are missing any one of these ingredients, reach out to Peterson SEO today for your free consultation!
Jessica is the CEO of Peterson SEO Digital Marketing Agency and is a serial entrepreneur that has not only owned and managed her own businesses, but also helps other small businesses grow to new levels. Learn more about Jessica & Peterson SEO.